AB Testing

About AB Testing

AB Testing is a user experience research methodology. AB Testing consist of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics.
DSPM Group will leverage AB Testing to take the guess work out of your email or landing page configuration. Thinking of changing a subject line or several key buttons or content on your landing page based on an unproven theory in hopes of improved outcomes. Well, DSPM Group can save you time and money by experimenting with multiple variants of your choice and compare outcomes (e.g., online conversion) from both tests. Clear and reportable results are provided that will enable our clients to make the appropriate meaningful tested changes that will drive proven results.