M A R K E T I N G    D A T A    I N S I G H T S

Digital Marketing

DATA SCIENCE PROCESS MINING (DSPM) GROUP – EPSILON DELTA PSI ETA (SMALL CHANGE FLOWS FREQUENTLY)

DSPM Group: Marketing Data Insights

Market Correlation and Predictions

Correlation analysis allows you to measure the strength of the relationship between certain data points and actions (not the cause). Using a linear regression analysis for marketing purposes can open up new doors and insights that you otherwise would not have discovered.

• Regression Analysis

• Analyze if social engagement relates to pageviews
• Discover whether e-mail open rates relate to conversion
• Learn whether Page Authority relates to organic pageviews
• Predict: pageviews, conversions, and more.
• Advise on how to improve levels of customer satisfaction (simple survey required if data non existing)
• Predicting the impact of social media advertising on sales/or conversions
• Generalized question: What is the effect of Facebook advertising on the company’s sales/ or conversions, given the effects of YouTube and newspaper advertising?

Market Segmentation

DSPM Group will improve your CRM process by helping to enhance relationships with your customers while simultaneously provide feedback enabling improvement in marketing efforts consistently.

• Get answers to the right channel for each segment
• Discover untapped segments
• Improve your campaigns by targeting the right customer with the right message
• Grow your revenue with the knowledge of what customers are willing to pay
• Predict customer behavior and outcome (i.e., churn)
• Lead generation (email capture)
• Streamlined Campaign & Email Workflow
• Keeping track of your customers
• Social Media Integration
• Email A/B Testing
• Landing Page A/B Testing