MARKETING DATA INSIGHTS

Digital Marketing

MARKETING DATA INSIGHTS

Market Correlation and Predictions:

  • Regression Analysis
  • Analyze if social engagement relates to pageviews
  • Discover whether e-mail open rates relate to conversion
  • Learn whether Page Authority relates to organic page views
  • Predict: pageviews, conversions, and more.
  • Advise on how to improve levels of customer satisfaction (simple survey required if data non existing)
  • Predicting the impact of social media advertising on sales/or conversions

Correlation analysis allows you to measure the strength of the relationship between certain data points and actions (not the cause). Using a linear regression analysis for marketing purposes can open up new doors and insights that you otherwise would not have discovered.

Market Segmentation:

  • Get answers to the right channel for each segment
  • Discover untapped segments
  • Improve your campaigns by targeting the right customer with the right message
  • Grow your revenue with the knowledge of what customers are willing to pay
  • Predict customer behavior and outcome (i.e., churn)
  • Lead generation (email capture)
  • Streamlined Campaign & Email Workflow
  • Keeping track of your customers
  • Social Media Integration
  • Email A/B Testing
  • Landing Page A/B Testing

We will improve your CRM process by helping to enhance relationships with your customers while simultaneously provide feedback enabling improvement in marketing efforts consistently.