Immediate, comprehensive, visual, objective. DSPM Group will extracts data from system’s event logs, providing full transparency into how a business really operates. With insights gained from AI and machine learning, DSPM Group can then identify opportunities for process optimization.

• Drive automation strategies with process mining and documentation
• Gather log data from any of your existing IT systems and shape it into a real-time, comprehensive visual of how your processes really operates
• Get an objective overview of your operations, eliminating guesswork and enabling a common understanding to facilitate greater collaboration in process optimization, and transformation across your organization
• Optimize your implementation monitoring needs related to digital transformation initiatives
• Lead generation (emails)

Expanded Definitions:

Link Building (Why?)

SEO link building is an integral part of your digital marketing efforts. Link building is the process of promoting your website content to secure backlinks from high-authority referring domains. Links are important signals that tell search engines your website is a credible source of information. They also help online users navigate between pages on the internet to fulfill their information needs.
Building links is one of the many SEO tactics, besides Local SEO and Technical SEO, developed to increase your ranking signals, acquire more referral traffic and gain brand control. SEO link building allows you to create and propel new relationships with authority sites, diversify your traffic sources and boost your revenue streams.
Websites with high-quality backlinks from relevant referring domains earn higher rankings on search engines. More importantly, incoming links from sites with high domain authority (DA) deliver more value to your web pages.

Our Local SEO Services:

• We’ll audit your business information all across the web. We take the time to ensure that your business information is correct to give you the best possible error-free local presence.
• We’ll perform Google My Business, Bing and Yahoo Local optimization. We'll ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area.
• We’ll create business citations. A business citation can be defined as a reference of your business name and address on another website. An example citation would be a listing on your local Chamber of Commerce website where they reference your business information, but there is not a link back to your website. We leverage high-quality third-party sites to build citations for your business.
• We’ll help you get online services. 88% of consumers consult online reviews before they purchase local services. Online reviews can provide positive proof about your company and help increase trust with your customers. We can help you implement an effective online review acquisition strategy as well as provide recommendations on the best software for customer review marketing.
When working with DSPM Group on your local SEO campaign, you'll get regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness.

On a monthly basis, we'll send:
• Google Analytics reports.
• A keyword ranking report (from a tool you can check any time to monitor your rankings).
• An hours and tasks report detailing what we've worked on.
• Your local SEO specialist is also available by phone or email any time in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.
42% of consumers use search engines as their primary tool to find local business information. Make sure your site is one they find with our local SEO service.

Technical SEO

Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed, and search engines have become more sophisticated. There are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.

Technical SEO is the first step in providing a better search experience. We will provide the following Technical SEO services:
• Running a crawl error report
• Eliminating duplicate content
• Auditing preferred domain
• Improving metadata
• Checking HTTPS status codes
• Checking broken links
• Creating an XML sitemap
• Implementing Secure Sockets Layer (SSL)
• Increasing site speed
• Utilizing robots.txt
• Optimizing website for mobile
• Auditing redirects
• Performing a Google site search
• Among others
Does your website’s technical on page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. Entrust your SEO technical audit and optimization with DSPM Group and realize your growth potential.

Paid Per Click (PPC) Management

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchise to eCommerce Businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Here are some major challenges:
• Increased competition
• Strict industry regulations
• High digital ad spending
• Elusive consumers
• Surge in ad blockers
• Changing customers demand
• Varying market standards

Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, SEO is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.

Search Engine Optimization

SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. Statistically, only 5.7 percent of webpages rank in the top 10 organic search results for one keywork within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the tip 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go. The second fastest is Local SEO!